Food & Drink

Tiny $9 sausage roll has left Aussies furious about shrinkflation

A tiny sausage roll that cost $9 has fired up Aussies, who are furious at the latest example of shrinkflation.

A person from Cairns posted the photo to Reddit, saying they bought it from a cafe and they were “really feeling the skrinkflation with this one,” as they scaled it on a napkin.

The photo and the size of the classic Aussie pastry quickly became a source of rage as many complained that paying more for less food had become a common occurrence.

“Nine bucks is ridiculous. Where did you get it, sport stadium or somewhere else where there were zero other food outlets?” one person commented.

Others weren’t so quick to offer any sympathy, as many pointed out that people were willing to pay the inflated prices.

“Yeah but you bought it, didn’t ya? They taught us how this works in high school,” one person pointed out.

“Every day it’s a similar post. ‘Can’t believe a pie costs 12 bucks these days!’ They charge it because idiots pay for it,” another commented.

Last month, a customer raged over an underwhelming plate of eggs benedict that cost $22.

The bleak-looking meal featured one slice of toast with half a slice of ham, two eggs, hollandaise sauce, and a dusting of paprika.

“Three months ago it used to have a lot more for the same price,” they wrote on the subreddit ‘Shrinkflation.’

What is shrinkflation?

The term shrinkflation is when a product is reduced in size in response to rising production costs or market competition while the prices remain the same.

In 2022, the money-saving app Frugal released a list of products that were affected by skrinkflation.

It was discovered that certain products had decreased in size by up to 20 percent without changing the price.

Examples of this include Mars chocolate bars decreasing to 47g from 53g while still costing $2, and Arnotts Tina Wafers reducing to 200g from 250g.

This skrinkflation has left a bitter taste in many Aussies’ mouths as the latest cost of living report from Finder shows that stress around the grocery bill rose from 29 percent in March 2022 to 43 percent.

The latest report from the Australian Bureau of Statistics showed food and non-alcoholic beverage prices rose by 4.4 percent in August this year.

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